Original paper
Shopping motives as antecedents of e-satisfaction and e-loyalty
Abstract
Customer loyalty is fundamental to the profitability and survival of e-tailers. Yet research on antecedents of e-loyalty is relatively limited. This study contributes to the literature by investigating the effect of motives for online shopping on e-satisfaction and e-loyalty. A structural equations model is developed and tested through data from an online survey involving 797 customers of two UK-based e-tailers focussing on hedonic products. The...
Paper Details
Title
Shopping motives as antecedents of e-satisfaction and e-loyalty
Published Date
Dec 16, 2010
Volume
27
Issue
1-2
Pages
181 - 197
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Notes
History