RFID based ubiquitous commerce and consumer trust

Purpose This paper aims to investigate processes of how RFID‐enabled systems affect consumers' trust and acceptance of u‐commerce, emphasizing a feedback loop where consumers' post‐transaction trust affects their initial trust. Design/methodology/approach A simulation model using system dynamics (SD) is developed to show the importance of trust issues involving RFID technology, decomposing complex processes of trust building in u‐commerce into a...