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Attributional Thoughts about Consumer Behavior
Abstract
Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: (1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and (2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. Comments about the longevity of an attributional framework,...
Paper Details
Title
Attributional Thoughts about Consumer Behavior
Published Date
Dec 1, 2000
Journal
Volume
27
Issue
3
Pages
382 - 387
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History