The effect of airline service quality on passengers’ behavioural intentions: a Korean case study
Abstract
This paper seeks to improving our understanding of air passengers’ decision-making processes by testing a conceptual model that considers service expectation, service perception, service value, passenger satisfaction, airline image, and behavioural intentions simultaneously. For this testing, path analysis via maximum likelihood estimator is applied to data collected from Korean international air passengers. Service value, passenger...
Paper Details
Title
The effect of airline service quality on passengers’ behavioural intentions: a Korean case study
Published Date
Nov 1, 2004
Volume
10
Issue
6
Pages
435 - 439
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