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Commercial Friendships: Service Provider-Client Relationships in Context
Abstract
The authors describe commercial friendships that develop between service providers and clients as one important type of marketing relationship. They report results of five studies that employ...
Paper Details
Title
Commercial Friendships: Service Provider-Client Relationships in Context
Published Date
Oct 1, 1999
Journal
Volume
63
Issue
4
Pages
38 - 38
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Notes
History