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doi.org/10.1108/eum0000000006563
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The future(s) of marketing
B Gould
1
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The Antidote
Volume: 3, Issue: 5, Pages: 6 - 8
Published
: Aug 1, 1998
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Paper Fields
Marketing
Relationship marketing
Marketing mix
Business
Marketing science
Marketing research
Marketing management
Marketing strategy
Paper Details
Title
The future(s) of marketing
DOI
doi.org/10.1108/eum0000000006563
Published Date
Aug 1, 1998
Journal
The Antidote
Volume
3
Issue
5
Pages
6 - 8
Notes
History
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