Review paper
Airline website loyalty formation and the moderating effects of gender and education
Abstract
The objective of this study is to analyse the moderating effects of gender and education on users’ loyalty to the website of an airline. We provide a tested model for greater understanding the effects of gender and education on the loyalty of experienced users in utilitarian purchasers of airline’s website. The results reveal that website quality, e-satisfaction, e-trust and affective e-loyalty are antecedents of conative e-loyalty in loyalty...
Paper Details
Title
Airline website loyalty formation and the moderating effects of gender and education
Published Date
Jul 14, 2012
Journal
Volume
7
Issue
2
Pages
255 - 274
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