Success factors of platform leadership in web 2.0 service business
Abstract
The purpose of this study is to investigate the critical success factors of platform leadership in the Web 2.0 based service business environment. Because of the lack of theoretical foundation for this topic, we adopted relevant theory and case study analyses. Representative Web 2.0 firms which have developed platform leadership were chosen and analyzed on the basis of previous research on platform strategy through spider web analysis. This...
Paper Details
Title
Success factors of platform leadership in web 2.0 service business
Published Date
Feb 26, 2010
Journal
Volume
4
Issue
2
Pages
89 - 103
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