Mere exposure has differential effects on attention allocation to threatening and neutral stimuli

The mere exposure (ME) effect is the phenomenon whereby familiar stimuli are rated more positively than their novel counterparts (e.g., Zajonc, 1968). Though the effect of mere familiarity on a variety of affective judgments is robust and well documented, relatively little research has examined the effects of ME on other non-affective outcomes. The current research addressed this issue by examining the effects of ME on selective attention to...