Consumer innovativeness and its correlates: A propositional inventory for future research
Abstract
This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show...
Paper Details
Title
Consumer innovativeness and its correlates: A propositional inventory for future research
Published Date
Jun 1, 2011
Journal
Volume
64
Issue
6
Pages
601 - 609
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