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The role of the mobile medium in multichannel CRM communication
Volume: 5, Issue: 1, Pages: 23 - 23
Published: Jan 1, 2011
Abstract
Research concerning the multichannel environment in different industries and contexts is increasing. However, the majority of studies fail to acknowledge the different characteristics of each individual channel. Therefore, this study takes a closer look at the mobile medium within the multichannel environment in CRM. More specifically, the purpose of this study is to examine the role of the mobile medium among other channels within multichannel...
Paper Details
Title
The role of the mobile medium in multichannel CRM communication
Published Date
Jan 1, 2011
Volume
5
Issue
1
Pages
23 - 23
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