Implicit and Explicit Evaluation: A Brief Review of the Associative-Propositional Evaluation Model

A central theme in contemporary psychology is the distinction between implicit and explicit evaluation. Research has shown various dissociations between the two kinds of evaluations, including different antecedents, different consequences, and discrepant evaluations of the same object. The current article provides a brief review of the associative–propositional evaluation (APE) model, which accounts for these dissociations by conceptualizing...