A qualitative data analysis software package NVivo was used to analyse mass media social marketing campaigns to identify if the dimensions of religion were present. The analysis of each campaign included word frequency, a tree map analysis of the campaign as a whole and a tree map analysis of the different campaign mediums. The results indicate that whilst the Material and Narrative or Mythic dimensions had little to no presence across the five (5) campaigns, the following five (5) dimensions were visible across the campaigns: (1) Doctrinal and Philosophical (2) Ethical and Legal (3) Experiential and Emotional (4) Practical and Ritual and (5) Social and Institutional. However, not all of the identifiers within these dimensions were present. The emerging and abstract findings from the textual analysis require further clarification, distilling, elaboration and enhancement. Therefore, a series of questions were developed and in-depth interviews have been recommended to triangulate the findings and add validity when drawing meaningful conclusions.
The Foundations of Qualitative Research - Rachel Ormston, Liz Spencer, Matt Barnard, Dawn Snape The Applications of Qualitative Methods to Social Research - Jane Ritchie and Rachel Ormston Design Issues - Jane Lewis and Carol McNaughton Nicholls Ethics of Qualitative Research - Stephen Webster, Jane Lewis and Ashley Brown Designing and Selecting Samples - Jane Ritchie, Jane Lewis, Gilliam Elam, Rosalind Tennant and Nilufer Rahim Designing Fieldwork - Sue Arthur, Martin Mitchell, Jane Lewis and C...
This paper explores the justification of using a qualitative research methodology under an interpretive paradigm to investigate the emerging concept of the relationship to use the dimensions of religion as underpinning constructs for mass media social marketing campaigns. To create convergence and corroboration and to eliminate the inherent biases from using only one method within the research, it is recommended that two (2) research methods be used to gather and analyse data. This approach allo...
The purpose of this review is to consider the underlying concepts and related issues that have been proposed in the literature of the potential relationship to use the dimensions of religion as constructs for mass media social marketing campaigns. The literature appears divided as to whether: (1) an individual’s attitude changes and then their behaviour or (2) behaviour and then attitude, as a result of mass media social marketing campaigns. Whilst the seven dimensions of religion help character...
Guidelines for determining nonprobabilistic sample sizes are virtually nonexistent. Purposive samples are the most commonly used form of nonprobabilistic sampling, and their size typically relies on the concept of “saturation,” or the point at which no new information or themes are observed in the data. Although the idea of saturation is helpful at the conceptual level, it provides little practical guidance for estimating sample sizes, prior to data collection, necessary for conducting quality r...
An Invitation to Grounded Theory Gathering Rich Data Coding in Grounded Theory Practice Memo-Writing Theoretical Sampling, Saturation and Sorting Reconstructing Theory in Grounded Theory Studies Writing the Draft Reflecting on the Research Process
This book explores the philosophical underpinnings, history and key elements of five qualitative inquiry traditions: biography, phenomenology, grounded theory, ethnography and case study. John W Creswell relates research designs to each of the traditions of inquiry and compares each of the research strategies for theoretical frameworks, writing introduction to studies, collecting data, analyzing data, writing the narrative, and employing standards of quality and verifying results. Five journal a...
Abstract High contact sports have gained popularity among consumers, who often seek thrills and the feeling of invincibility by risking their well-being. One major health risk associated with these sports is head injuries, including trauma, concussion, and sleep disruption. In this research, we investigate the effect of consumers’ product choice difficulty on their health risk assessments. We illustrate a novel mediating route by documenting how and when choice maximization can help consumers ma...
#2Patrick van Esch(AUT: Auckland University of Technology)H-Index: 11
Abstract AI-enabled recruiting systems have evolved from nice to talk about to necessary to utilize. In this article, we outline the reasons underlying this development. First, as competitive advantages have shifted from tangible to intangible assets, human capital has transitioned from supporting cast to a starring role. Second, as digitalization has redesigned both the business and social landscapes, digital recruiting of human capital has moved from the periphery to center stage. Third, recen...
Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social marketing campaigns, yet the literature on where t...
II TABLE OF CONTENTS IV LIST OF TABLES VIII LIST OF FIGURES X ABBREVIATIONS XI STATEMENT OF ORIGINAL AUTHORSHIP XII ACKNOWLEDGMENTS XIII LIST OF PUBLICATIONS XIV CHAPTER
Religion and mass media social marketing (MMSM) are considered major influencing factors within popular culture. Unfortunately, both researchers and practitioners of MMSM campaigns either lack religious intellect or intentionally mitigate against its logical use whilst on the other hand; empirical research into healthy behaviours indicates an efficacy between religion and desired behaviours/outcomes, however; these elements receive minimal attention from health campaign researchers and practitio...
This paper explores mass media social marketing practitioner insights of where the dimensions of religion and mass media social marketing campaigns intersect. Under an interpretive paradigm (Crotty, 1998), in-depth interviews were conducted with five expert mass media social marketing practitioners in Australia. The data was analysed qualitatively and three themes emerged from the results: (1) The dimensions of religion do have application in mass media social marketing campaigns; (2) participan...
This paper explores mass media social marketing practitioner perspectives of the intersect where the dimensions of religion taxonomy and mass media social marketing campaigns meet. Under an interpretive paradigm (Crotty, 1998), in-depth interviews were conducted with five expert mass media social marketing practitioners in Australia. The data was analysed qualitatively with the data analysis software package NVivo. Five themes emerged from the results: (1) The dimension of religion taxonomy does...