doi.org/10.1177/0092070304263330

Other

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

,

Venkatesh Shankar

,

..., Bvsan Murthy

Journal of the Academy of Marketing Science10.10

Volume: 32, Issue: 3, Pages: 293 - 311

Published: Jul 1, 2004

Paper Fields

Paper Details

Title

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

DOI

doi.org/10.1177/0092070304263330

Published Date

Jul 1, 2004

Journal

Journal of the Academy of Marketing Science

Volume

32

Issue

3

Pages

293 - 311

Notes

History