A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Abstract
This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components—acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success—is described. In validation tests high scorers (compared with low scorers) desired a higher level of income, placed greater...
Paper Details
Title
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Published Date
Dec 1, 1992
Journal
Volume
19
Issue
3
Pages
303 - 303
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