A comparative investigation of seven indirect attitude measures
Abstract
We compared the psychometric qualities of seven indirect attitude measures across three attitude domains (race, politics, and self-esteem) with a large sample (N = 23,413). We compared the measures on internal consistency, sensitivity to known effects, relationships with indirect and direct measures of the same topic, the reliability and validity of single-category attitude measurement, their ability to detect meaningful variance among people...
Paper Details
Title
A comparative investigation of seven indirect attitude measures
Published Date
Nov 14, 2013
Journal
Volume
46
Issue
3
Pages
668 - 688
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