Original paper
Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality
Abstract
“Shopping mall brand experience” is the consumers’ response toward the marketing activities offered by a shopping complex and includes sensory, emotional, perceptional, and behavioral experiences. In this study, we examine the impact of mall brand experience and personality on mall satisfaction and loyalty as a key element of differentiation for the continued growth of the shopping complex. We find that the shopping mall experience impacts...
Paper Details
Title
Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality
Published Date
Jan 2, 2015
Journal
Volume
36
Issue
1
Pages
62 - 76
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Notes
History