Original paper
Re‐examining green purchase behaviour and the green consumer profile: new evidences
Abstract
Purpose This paper aims to re‐examine the determinants of ecologically conscious consumer behaviour (ECCB) by analysing the green consumer profile (socio‐demographic and psychographic variables), building on the work of Straughan and Roberts. Moreover, the study explores the determinants of effective green purchase behaviour (GPB) considering ECCB and green purchase intention (GPI) previously evaluated. Design/methodology/approach The authors...
Paper Details
Title
Re‐examining green purchase behaviour and the green consumer profile: new evidences
Published Date
May 25, 2012
Journal
Volume
50
Issue
5
Pages
972 - 988
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Notes
History