The Relationship Between International Leisure Travelers' Origin Country and Product Satisfaction, Value, Service Quality, and Intent to Return

Leisure travelers to Hong Kong from seven geographic origins were analyzed based on their evaluation of four product-related variables: satisfaction with the destination, perceived value, service quality and intent to return. The four variables were found to be significantly related to each other as suggested by previous studies. However, when geographic areas of origin were compared to each other many significant differences were found in the...