Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms
Volume: 7, Issue: 4, Pages: 465 - 477
Published: Sep 29, 2011
Abstract
Market Orientation (MO) has been of paramount importance for business performance, innovation, and marketing. It has called the attention of many researchers. Market orientation involves the generation of market intelligence, intelligence dissemination and responsiveness. Firms have been adopting different information technologies and the internet to generate and disseminate market intelligence. The Web 2.0 and its applications are being used by...
Paper Details
Title
Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms
Published Date
Sep 29, 2011
Volume
7
Issue
4
Pages
465 - 477
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