Pablo E. Zegarra Saldaña
The InternetEmpirical researchInformation technologyWeb 2.0BusinessMarketingOrganizational performanceOrganizational learningRelation (database)Intelligence dissemination managementKnowledge sharingMarket intelligenceMarket orientationHospitality industryKnowledge managementCompetitive advantageStructural equation modelingEntrepreneurship
Publications 2
Market Orientation (MO) has been of paramount importance for business performance, innovation, and marketing. It has called the attention of many researchers. Market orientation involves the generation of market intelligence, intelligence dissemination and responsiveness. Firms have been adopting different information technologies and the internet to generate and disseminate market intelligence. The Web 2.0 and its applications are being used by both customers and firms, and firms are adopting t...
18 CitationsSource
Knowledge is one of the most strategically important resources to sustain competitive advantage in an organization. So its creation and management has attracted the attention of managers and researchers alike. Organizational learning has been positively associated with innovation and performance and knowledge sharing has been associated with innovation performance. Although, some authors argued that organizational learning and knowledge sharing are complementary, there are few studies that have ...
23 CitationsSource