Original paper
Does perceived consumer fit matter in corporate social responsibility issues?
Abstract
Corporate social responsibility (CSR) is an increasingly important construct in academia, as well as a pressing item on the practical corporate agenda. Many firms do not recognize CSR activities as investments in improving company values both internally and in the eyes of consumers. This study examines how the perceived fit between consumers' point of view (i.e., their values and lifestyles) and CSR activities influences consumer loyalty through...
Paper Details
Title
Does perceived consumer fit matter in corporate social responsibility issues?
Published Date
Nov 1, 2012
Journal
Volume
65
Issue
11
Pages
1558 - 1564
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Notes
History