Drivers of snack foods impulse buying behaviour among young consumers

Purpose – This article aims to examine the influence of marketing-controlled external motivators of impulse buying behaviour of snack foods in cafeterias among young students. Design/methodology/approach – A questionnaire was used to ask a sample of 200 young consumers about their impulse buying behaviour in cafeterias. The resulting data were submitted to an in-depth four-stage quantitative analysis. Findings – The results show that there is...