Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses
Abstract
Sharing instead of buying is regaining traction among today's consumers. This study aims at identifying segments of sharing consumers to unearth potentially viable clusters of a consumer behavior that is a market of growing economic relevance. By means of a qualitative study and a survey with a roughly representative sample of 1121 Swiss‐German and German consumers, a set of trait‐related, motivational, and perceived socioeconomic variables is...
Paper Details
Title
Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses
Published Date
Aug 11, 2015
Journal
Volume
32
Issue
9
Pages
891 - 906
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