Impact of Personal Values and Innovativeness on Hedonic and Utilitarian Aspects of Web Use: An Empirical Study among United States Teenagers

An empirical study was undertaken to determine the origins of teen Web-use. High school students (n = 200) from two diverse American cities answered questionnaires about their values and innovativeness (proposed antecedents of Web-behavior). As predicted, teen values relate to innovativeness and, in turn, innovativeness relates to hedonic- and utilitarian-Web-consumption behavior; innovativeness fully mediates the relationship between values and...