Investigating the Continuance Intention to Play Massively Multi-Player Online Games

Massively multi-player online games (MMOGs) have been one of the fastest growing online entertainments and have attracted a great sum of venture investment. Yet, little empirical research has been conducted to examine the interrelationships between gamers' motivations and their post-adoption behaviors. This study aims to explain gamers' continuance intention to play MMOGs by integrating motivations for playing MMOGs into the information systems...