The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence

By highlighting consumers' personal characteristics related to online brand information search, this study sheds light on how information sources from eWOM (electronic word-of-mouth), neutral/third party, and manufacturer/retailer influence purchase intentions of consumers with high and low susceptibility to informational influence. Based on a two-phase study, we discovered that online brand-related information from these three sources has a...