Relationship between color and emotion: A study of college students.

Volume: 38, Issue: 3, Pages: 396
Published: Sep 1, 2004

Abstract
Ninety-eight college students were asked to indicate their emotional responses to five principle hues (i.e., red, yellow, green, blue, purple), five intermediate hues (i.e., yellow-red, green-yellow, blue-green, purple-blue, and red-purple), and three achromatic colors (white, gray, and black) and the reasons for their choices. The color stimuli were referenced from the Munsell Color System. The results revealed that the principle hues comprised...


Paper Details
Title
Relationship between color and emotion: A study of college students.
Published Date
1 Sep, 2004
Journal
Volume
38
Issue
3
Pages
396
Trends
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