Relationship between color and emotion: A study of college students.

Ninety-eight college students were asked to indicate their emotional responses to five principle hues (i.e., red, yellow, green, blue, purple), five intermediate hues (i.e., yellow-red, green-yellow, blue-green, purple-blue, and red-purple), and three achromatic colors (white, gray, and black) and the reasons for their choices. The color stimuli were referenced from the Munsell Color System. The results revealed that the principle hues comprised...