Sociology

Business

Service (business)

Social science

Advertising

Epistemology

Empirical research

Opportunism

Marketing

Philosophy

Social exchange theory

Econometrics

Artificial intelligence

Psychology

Economics

Computer science

Reputation

Unobservable

Conceptualization

Market economy

Social psychology

Industrial Marketing Management

This study investigates the contemporary role of electronic word-of-mouth (eWOM) in business exchanges through buyers' signaling of observable and uno…

B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange