How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
Volume: 68, Pages: 103015 - 103015
Published: May 11, 2022
Paper Details
Title
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
Published Date
May 11, 2022
Volume
68
Pages
103015 - 103015
Notes
History