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doi.org/10.1177/0022243718817007
Original paper
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
Sarah Gelper
16
,
Renana Peres
18
,
Jehoshua Eliashberg
35
View all 3 authors
Journal of Marketing Research
5.00
Volume: 55, Issue: 6, Pages: 801 - 817
Published
: Dec 1, 2018
39
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Word of mouth
Business
Advertising
Sociology
Hollywood
Art history
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Paper Details
Title
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
DOI
doi.org/10.1177/0022243718817007
Published Date
Dec 1, 2018
Journal
Journal of Marketing Research
Volume
55
Issue
6
Pages
801 - 817
Notes
History
View all history