doi.org/10.1016/j.jretai.2022.02.003

The omnichannel continuum: Integrating online and offline channels along the customer journey

Scott A. Neslin
52
Journal of Retailing10.20
Volume: 98, Issue: 1, Pages: 111 - 132
Published: Feb 17, 2022
Paper Fields
Paper Details
Title
The omnichannel continuum: Integrating online and offline channels along the customer journey
DOI
doi.org/10.1016/j.jretai.2022.02.003
Published Date
Feb 17, 2022
Journal
Journal of Retailing
Volume
98
Issue
1
Pages
111 - 132
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