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doi.org/10.1016/j.jbusres.2021.12.059
How creative cute characters affect purchase intention
Cheih-Ying Chen
4
,
Kun‐Huang Huarng
30
,
Vanessa Izquierdo González
2
View all 3 authors
Journal of Business Research
9.80
Volume: 142, Pages: 211 - 220
Published
: Jan 5, 2022
44
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Physics
Business
Value (mathematics)
Mathematics
Politics
Advertising
Psychoanalysis
Machine learning
Congruence (geometry)
Political science
Psychology
Affect (linguistics)
The Symbolic
Law
Geometry
Representation (politics)
Character (mathematics)
Brand image
Computer science
Quantum mechanics
Communication
Impulse (physics)
Structural equation modeling
Social psychology
Paper Details
Title
How creative cute characters affect purchase intention
DOI
doi.org/10.1016/j.jbusres.2021.12.059
Published Date
Jan 5, 2022
Journal
Journal of Business Research
Volume
142
Pages
211 - 220
Notes
History
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