INNOVATION FAILURE IN SMEs: A NARRATIVE APPROACH TO UNDERSTAND FAILED INNOVATIONS AND FAILED INNOVATORS

While innovation is an attractive path, it is also a rocky path made up of numerous challenges, even failures. This study provides new knowledge for understanding innovation failure. It seeks answers to the question: What are the perceived factors of innovation failure in SMEs? Every individual who has experienced an innovation failure has a story to tell. Therefore, the research question of this study is answered based on these stories. The...