Effects of social networking site overloads on discontinuous intentions of users: a moderated mediation analysis

Pervasive social networking sites (SNSs) access has forced people to pay continuous attention to the overwhelming volume of information which ultimately increases their usage. The extensive use of SNSs has contributed to the overuse of technology and that can lead to overload which may produce negative behavioural consequences. This study used cognitive load theory as foundation of the model to examine the effect of overloads and discontinuous...