Where there’s sugar, there are sugar-related mobile apps. What factors motivate consumers’ continued use of m-Health?

The adoption of mobile health (m-Health) applications (apps) has been widely studied, but its continuance has not. This study endeavors to address this gap by examining the factors that motivate the continued use of m-Health using consumers of sugar-related mobile apps in Australia as a case. To do so, this study extrapolates the technology acceptance model for technology adoption to explain the technology continuance of m-Health by adapting and...