Review paper

An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews

Volume: 39, Issue: 1, Pages: 1 - 19
Published: Mar 1, 2022
Abstract
The amount of digital text-based consumer review data has increased dramatically and there exist many machine learning approaches for automated text-based sentiment analysis. Marketing researchers have employed various methods for analyzing text reviews but lack a comprehensive comparison of their performance to guide method selection in future applications. We focus on the fundamental relationship between a consumer’s overall empirical...
Paper Details
Title
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews
Published Date
Mar 1, 2022
Volume
39
Issue
1
Pages
1 - 19
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