Shared Time Scarcity and the Pursuit of Extraordinary Experiences

This work documents a relationship-maintenance strategy that individuals use when they perceive their time with a partner as scarce (vs. abundant): choosing to share extraordinary experiences (i.e., those characterized by uniqueness and superiority; pilot study N = 57). Study 1 first tested this notion in a social media experiment (N = 35,848 ad impressions on 25,148 adults). Study 2 (N = 393 adults) suggested that individuals choose...