doi.org/10.1016/j.jretai.2021.10.002

Impact of different types of in-store displays on consumer purchase behavior

,

Sandeep R. Chandukala

,

Journal of Retailing10.20

Volume: 98, Issue: 3, Pages: 432 - 452

Published: Oct 25, 2021

Paper Fields

Paper Details

Title

Impact of different types of in-store displays on consumer purchase behavior

DOI

doi.org/10.1016/j.jretai.2021.10.002

Published Date

Oct 25, 2021

Journal

Journal of Retailing

Volume

98

Issue

3

Pages

432 - 452

Notes

History