The impact of mobile app adoption on physical and online channels
Abstract
The authors investigate the impact of customers’ mobile app adoption on grocery shopping behaviors. Specifically, they investigate the cannibalization of existing physical and online channels by the newly adopted mobile app and evaluate changes in households’ total expenditures at the focal chain. They find that households adopting the mobile app marginally decrease their spending in physical stores, but considerably increase their expenditures...
Paper Details
Title
The impact of mobile app adoption on physical and online channels
Published Date
Oct 1, 2022
Journal
Volume
98
Issue
3
Pages
453 - 470
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Notes
History