Original paper
Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Abstract
Purpose Using trade tensions as a background scenario, the study aims to investigate the dynamics of coexistence between cosmopolitan trends and the patriotic moods of luxury consumers, and how these feelings interact with both economic animosity and intention to buy luxury products originated in the hostile country. Design/methodology/approach The analytical framework was tested through an empirical survey carried out on Russian and Chinese...
Paper Details
Title
Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Published Date
Nov 2, 2021
Volume
39
Issue
1
Pages
32 - 54
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Notes
History