doi.org/10.1016/j.ijresmar.2021.09.005

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

Venkatesh Shankar

,

,

..., Amit Agarwal

International Journal of Research in Marketing7.50

Volume: 39, Issue: 2, Pages: 541 - 565

Published: Oct 22, 2021

Paper Fields

Paper Details

Title

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

DOI

doi.org/10.1016/j.ijresmar.2021.09.005

Published Date

Oct 22, 2021

Journal

International Journal of Research in Marketing

Volume

39

Issue

2

Pages

541 - 565

Notes

History