Original paper
Blood Donation Narratives on Social Media: A Topic Modeling Study
Abstract
Social media have shown great potential for producing significant changes in behavior and have become the cornerstone for many public health and agency efforts. The nonprofit sector -including blood collection agencies- has adopted social media to aid their cause and reach their goals. However, despite the tremendous impact of social media on society and its promising role for donor recruitment and retention, it has been overlooked in donor...
Paper Details
Title
Blood Donation Narratives on Social Media: A Topic Modeling Study
Published Date
Jan 1, 2022
Journal
Volume
36
Issue
1
Pages
58 - 65
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Notes
History