Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

Purpose This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit...