The effects of implicit firm theory on customer engagement and firm-related judgments
Abstract
Purpose This paper aims to introduce the implicit firm theory, distinguishing between the belief that firms can (incremental firm theory) or cannot (entity firm theory) readily change in response to marketplace demands. It is proposed and shown, that firm theory beliefs influence customer-engagement attitudes and intentions. Design/methodology/approach Study 1 tests the relationship between firm theory, self-theory and knowledge-sharing...
Paper Details
Title
The effects of implicit firm theory on customer engagement and firm-related judgments
Published Date
Sep 27, 2021
Volume
38
Issue
7
Pages
751 - 765
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