Exploring smart wearables through the lens of reactance theory: Linking values, social influence, and status quo

With production increases and new affordances offered by wearable devices, it is surprising that individuals resist the adoption and use of smartwatches. This study examines the barriers to smartwatch adoption to understand why individuals avoid smart technologies. To more fully understand this phenomenon, we draw from reactance theory, which suggests that individuals will react against efforts that infringe upon their perceptions of freedom....