What drives employees to participate in corporate social responsibility? A personal characteristics - CSR capacity - organizational reinforcing model of employees’ motivation for voluntary CSR activities

Employees’ participation in corporate social responsibility (CSR) is a channel that not only helps corporations convey their social responsibility messages but also, in the long run, enhances stakeholder-organization relationships and builds corporate image. Given the important role employees play in CSR, inadequate attention is paid to their motivation to engage in voluntary CSR activities, and there is a research gap in the literature in terms...