What we say = what we think? How implicit beliefs shape nascent entrepreneurial behavior

Human decision-making is characterized by explicit (that is, controlled, self-reflective) beliefs as well as by implicit (that is, automatic, spontaneous) beliefs. Entrepreneurship research largely relies on explicit beliefs to explain entrepreneurial behavior, as it is harder to capture implicit beliefs with standard survey methods. This paper argues that integrating implicit beliefs—in combination with explicit beliefs—provides a more...