The strategic drivers of drop-shipping and retail store sales for seasonal products
Abstract
Retailers that sell seasonal products face significant challenges when planning inventory assortment. The incorporation of drop-shipping into their operations, wherein suppliers own and ship products directly to consumers at retailers’ requests, has only complicated these challenges. This study investigates multichannel assortment planning of retailers that sell seasonal products. We first capture structural properties of multichannel retailing...
Paper Details
Title
The strategic drivers of drop-shipping and retail store sales for seasonal products
Published Date
Dec 1, 2021
Journal
Volume
97
Issue
4
Pages
561 - 581
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