Closer together or further apart? Values of hero generations Y and Z during crisis
Volume: 23, Issue: 2, Pages: 179 - 196
Published: Sep 23, 2021
Abstract
Purpose Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations Y and Z as they are shaped by recent major events (most importantly the COVID-19 pandemic). Design/methodology/approach Hypothesized differences between values of generation Y and Z were tested using a content analysis of recent articles (Study 1) and an online survey...
Paper Details
Title
Closer together or further apart? Values of hero generations Y and Z during crisis
Published Date
Sep 23, 2021
Volume
23
Issue
2
Pages
179 - 196
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